Introducing…Stains™. A removable stain to wear on your own clothing as you see fit. A fashion statement that really says something, and that something is, ‘Screw you, Madison Avenue. I’m taking this one back. I’m wearing my heart on my sleeve and my blood on my pants. I’m gonna reclaim the stain, reclaim my blood, and reclaim my period.’ Because people, I’m telling you red is the new black.
Introducing our new fashion line (and possibly the only fashion line ever brought out by a zine) featuring the only logo no other company will try to steal.
Science Museum Dublin’s BLOOD exhibition
Installation: Spoof marketing campaign